Executive Team

Che Pinkerton, Chief Executive Officer

Che provides tactical and strategic leadership to our organization. His primary mandate is to meet with our senior executive team on a regular basis to manage current and future market issues.

"Our corporate goal is ultimately about exploring innovative avenues to reinforce our client's communication capacity. In an increasingly complex media environment, a successful campaign must be focused towards online platforms where the primary audience has embraced the digital-lifestyle."
- Che Pinkerton

Matthew Carson, Chief Information Officer

Matthew provides the technical stewardship of the Content Delivery Network (CDN) and its streaming operations. His specific project responsibilities include the technical implementation of the CDN, overseeing the development and performance of the Self-Management Streaming Portal and training procedures within the IM / IT infrastructure.

"NetroMedia's online streaming technology radically improves the management and distribution of content to all media devices. Interactive streaming has always been more intricate than conventional HTTP delivery and we are pleased to offer access to our advanced global network."
- Matthew Carson

Jason Potter, Director of Client Services

Jason joined NetroMedia in the spring 2005 and serves as the primary support resource for our client roster. His specific responsibilities include overseeing customer relationships, troubleshooting client issues and optimizing client-side operations. Jason also acts as a subject matter expert for our solution team.

"NetroMedia is adept at bridging ICT performance gaps to complete business interests and convey complex online product development concepts. We continue to focus on a client-centered approach to all our support functions."
- Jason Potter

Jim Piper, Director of Online Business

Jim joined NetroMedia in the fall of 2004 and provides strategic leadership to our partners while creating unique solutions for individual media properties. Jim manages all business process recommendations that impact the various communication and interactive verticals.

"Brand monetization is a key component of our media strategy and has the capacity to differentiate content through emerging platforms including mobile applications and online viral communities."
- Jim Piper

Will Hetherington, Manager of Technical Services

Will joined NetroMedia in the fall of 2007 and is our primary technical support resource. He is responsible for promoting and managing technical knowledge across the company's various platforms, including leading in-house IT support and managing the operation of servers and networks.

"Once specific client content is encoded, the digital feed is integrated into NetroMedia's acquisition servers and distribution networks, which broadcasts the content through NetroMedia's CDN."
- Will Hetherington

Sharon Williams, Manager of Accounting Services

Sharon joined NetroMedia in the spring of 2004 and is responsible for accounting services and the management of the NetroMedia CRM. She brings to the team over thirty years of client experience in finance and business management.

Regional Management

Taher Altayeb, Middle-East Manager

Taher joined NetroMedia in the late summer of 2009 to oversee the company's expanding Middle-Eastern activity. He is responsible for managing technical support and client services in Arabic, as well as identifying business opportunities in that region.

"It is eminent for NetroMedia's development to accommodate the increase in demand by providing Arabic speaking countries with complete regional customer and technical support. The upward trend calls for it."
- Taher Altayeb

Company Vision

We maximize our client’s ability to engage audiences in today’s global interactive economy.

Company Mission

We are strategic and creative thinkers with a passion for new media technology.

We Promise...

• To never take our eyes off emerging interactive revenue opportunities.
• To constantly and seamlessly implement the industry's most beneficial trends and ideas, so that you can concentrate on your core business of serving your clients.
• To deliver secure, reliable and dynamic services that are tailored to your business and that are 100% fail-safe.

We Believe...

That the best streaming provider is one that constantly improves upon their existing network infrastructure, products and services. Web 2.0 media verticals are revolutionizing the way business is done. It is changing the way you can create, distribute and profit from your established content.

We Believe...

That the best streaming provider is one that gives back to the community it serves, regardless of client-size. We value giving.

We Know...

That NetroMedia is one of the most innovative and client-centered Content Delivery Networks out there. Don't take our word for it - see for yourself.

President's Message

What keeps you up at night?

I am always thinking about finding the best way to reach a wider audience for your content. I make sure we push the interactive media envelope to create solutions that work.

I don’t believe in innovation for innovation’s sake. My streaming media decisions are based on solid, proven results. Ultimately, my job depends on it.

Streaming media is a disruptive technology. Every day new media is changing people’s lives.

Audiences of all ages and demographics everywhere are consuming media through Internet broadband and mobile streaming devices.

Conventional methods of delivering content and creating revenues are being tossed aside. If these facts are keeping you awake at night, I can help.

My job is to make sure NetroMedia develops technologies and deliver solutions that take advantage of this change. In other words, we help you make money.

Understanding what works as a streaming solution has been our technology department’s greatest strength. Better yet, we also understand what does not work. I personally don’t believe in technology for technology’s sake.

You will find we work very hard at delivering the right solution at the right time. Our services prove this, our client list demonstrates it; and our corporate history of thriving and growing in this new media convergence zone shows our experience at it.